Logo and Branding
The “Freedom with Handrails” philosophy calls for us to stay within the handrails of our beliefs and our brand. A significant carrier for our brand is our logo.
There is one logo.
There is only one logo for CTK, International. The logo is all caps, CHRIST THE KING over a reversed “COMMUNITY CHURCH.” “THE” is in an oval connecting CHRIST and KING. The font is Decotura ICG. The ratio of the logo is 3 wide to 1 tall.
The logo should be used for all signage (including A-boards), promotional items, program jackets, letterhead, envelopes, banners, public advertising, and website.
Variations are permitted.
While the shape and style of the logo cannot be altered or distorted, Worship Centers may select the color, background, or additional wording or graphic elements, provided the logo is not obscured. The CTK Network Resources website houses original artwork of the logo in various shades, including our default color, PMS 282. NR can also create a custom color upon request.
Additional graphics are permitted.
CTK has a “bug” that is available for use, and can be obtained from the CTKNR website. The bug is the letters CTK, in the Decotura font, in a box. The bug is customized for each Worship Center and can be used with text. The bug is not the logo, but can be used in a way that supplements the logo, particularly internally. For instance, a brochure that would be distributed in the community would contain the logo, or the logo with the bug, but a handout at a class, or small group could contain just the bug. Remember, part of building a brand with the outside world is consistency and repetition, so please use the logo whenever possible with the outside world.
Only text is permitted.
It is not required that you use the logo, only that you use “our” logo when you do. You may be choose to write out CTK, or Christ the King Community Church. This is fine.
Please consult with NR if you have questions about the use of the logo. NR is wanting to help us develop consistent and high quality branding across many platforms.